October was all about the details. After a massive Creem 2.0 launch, we went deep on recovering lost sales, giving you more control over every email your customers receive, and storefronts that finally looks like yours.

🏆 Product of the Day on Product Hunt

Before the new scoops, a big thank you. Creem 2.0 launched on Product Hunt and you took us all the way to Product of the Day 🎉

Every upvote, comment and share came from builders like you, and it means the world to our team. We launched Creem 2.0, announced our seed round and got the top spot of the day, all on the same day. Not a bad way to kick off a new chapter.

And we did not slow down after the launch. Here is everything we shipped since. Let's dig in 👇

🛒 Abandoned Cart Recovery, Now Fully Yours

Cart recovery already brings back sales you would have lost. This month we handed you the controls.

• Write your own recovery emails: customize the subject, heading and body of each of the three reminders, per product. Products without custom copy keep sending our proven defaults

• Attach a discount to your recovery emails and choose which reminder first includes it, a little nudge right when it matters

• Recovery emails in your buyer's language, automatically

• Reach more buyers: we now capture the buyer's email as soon as they type it, so recovery works even if they leave before hitting continue

• Recovered orders and subscriptions are flagged in your dashboard, the API and webhooks, so you can see exactly what recovery earned you

• Recover all checkouts in one click from Analytics, plus clearer stats that separate checkouts created from tracked abandoned checkouts

🏪 Your Storefront, Your Way

Your public Creem storefront got a full makeover and a proper editor.

• Pick a grid, list or hero layout and apply your own logo, theme and accent colour

• Curate your products: feature, hide and reorder what buyers see first

• Add your profile copy, social and footer links

• SEO fields and a branded share image, so your store looks great when shared on X, Slack or iMessage

• A live preview right next to the editor, so you see every change before you save

Find it under Storefront in your dashboard sidebar.

💳 Payments You Can Actually Read

• Authorization attempts: when a payment needed more than one try, the payments list now says so, and the details sheet shows every attempt with time, amount, outcome and a human readable reason

• Declined first charges now show up in your payments, so failed attempts are no longer invisible

• New filters on the transactions search API: status and created date

• Business buyers are invoiced by their legal entity, using the company name they entered at checkout

• Google Pay on your custom checkout domain, switched on as soon as your domain is approved

🔁 Subscriptions & Customer Portal

• Resubscribe from the customer portal: customers with a canceled subscription can come back in a couple of clicks

• Send a resubscribe link yourself, even when the original product is archived or the subscription ended after a dispute

• Mute renewal sale emails: keep the "You made a sale!" email for new business without an inbox full of recurring renewals

• Invoices in your customer's language from the customer portal

• Sign out and switch accounts in the customer portal, and a clear message if a cancellation ever fails

• License keys right on the checkout return page, so buyers get their key the moment they pay

🧾 Invoices & Tax

• Invoices now print our UK VAT number wherever UK VAT was charged, plus our India, Korea, Malaysia, Norway, Türkiye and Taiwan tax registrations

• UK invoices show the VAT amount in GBP, and invoices also carry a VAT in EUR row priced on the official ECB rate

• EU withdrawal consent at checkout for one time digital purchases by consumers, keeping you compliant with EU consumer law without lifting a finger

• Invoices print the buyer's city and postcode correctly when the address has no state

🤝 Affiliates

• The affiliate app is now translated, and affiliates get invites and emails in their own language

• See every partner's referral link in the Affiliate Hub, ready to copy

• A redesigned affiliate dashboard on the new Creem 2.0 design

🛠️ Developer Experience

• creem listen: receive signed webhook events on your local machine through the CLI, no public URL or tunnel needed

• One click test cards on the test checkout payment step, so you can run through every scenario without copying card numbers

• ⌘K command palette is back: jump to any page, switch stores, toggle test and live mode or change the theme from your keyboard

✨ Onboarding & Account

• Azerbaijan is now a supported onboarding country

• Waiting on your business owners to verify? You can now see each owner's progress and resend their verification link from the dashboard

• Your website review status shows right on your dashboard home

• Clearer messaging when a store decision is final, so nobody is left wondering

🐞 Smooth Fixes

• Products with a custom billing interval can be edited again

• The refund dialog now shows the correct refundable remainder

• Re enabled license keys come back Active when their instances are still activated

• The checkout billing address shows the City validation message properly

• Mobile fixes across the affiliate dashboard and the generate invoice sheet

• CSV report emails now go to every store admin

🚀 What's Next

We have some very big things cooking for the coming weeks. Stay tuned 👀

Lots of love,

The Creem Team

We rebuilt Creem end to end. Every surface you touch has been migrated to the Creem 2.0: a cleaner shell, a responsive collapsing sidebar with a proper mobile drawer, and one consistent visual grammar across the whole product. There’s a lot of new features, products and updates on this one!

Come check us out in Product Hunt today!

Today we are also celebrating our new seed round!

You can see a great launch explaining our next steps in the Product Hunt launch page!

What shipped in Creem 2.0, at a glance

• Custom domain checkout: run checkout on your own domain, fully branded.

• Usage based billing: credit wallets, usage based pricing and custom meters, set up in a prompt.

• Short links: redirects, a QR studio and password protected links as a native growth loop.

• Run your store with AI agents: MCP, full API coverage and a CLI that set up, run and monitor the store.

• Affiliates v2: commission configurable per product and per affiliate, fully manageable through the API.

• Embeddable checkout: a checkout that pops up directly inside your website or store.

• New payment methods: AliPay and a native Apple Pay button.

• Broader tax coverage: more countries handled for you automatically.

• Mobile and desktop app: native iOS and macOS apps to monitor your store.

• Storefront attribution: see where your sales actually come from.

• A full platform redesign, plus Light Mode.

• A Partner plan for teams that want white glove treatment.

Short links

Turn any CREEM product into a clean, shareable link in seconds. Short Links give you a branded, easy to remember URL that sends customers straight to checkout or to a custom URL, no setup, no code, no friction.

What it is

Short Links are compact, custom URLs that point directly to your product or checkout page. Instead of sharing a long, messy link, you get something short and professional you can drop anywhere: a bio, a DM, an email, a tweet, a QR code.

What you can do with it

• Create a short link for any URL or checkout in one click
• Customize the slug so the link matches your brand or campaign
• Share the same link across every channel and track how it performs
• Update where a link points without ever changing the URL you already shared

Common use cases

• Creator in a bio: Drop one short link in your X or Instagram bio that goes straight your website. When you launch something new, repoint the link, your bio never needs editing.

• Cold outreach and DMs: Sending a product to a prospect? A short, trustworthy link converts far better than a long string of characters that looks like spam.

• Launch campaigns: Spin up a unique short link to your website per channel (newsletter, Discord, Product Hunt) so you can see exactly where your sales are coming from, who clicked and who converted.

• Physical and offline: Print a short link or QR code on packaging, a business card, or a conference booth and send people straight to your product.

Clicks and conversions are measured automatically, and your attribution works seamlessly without any configuration. If someone opened your website through a short link, you will know when they convert, and which link they clicked!

The best part

Short Links are completely free for every CREEM merchant. No add on, no tier, no extra cost. It is built in and ready the moment you need it.

Usage Based Billing & Credits

The one you have been asking for since spring. Charge for what your customers actually use.

• Metered pricing on products with a live preview as you configure it

• A Meters dashboard to define and manage what you track

• Public usage API to send events and read meters at /v1/events and /v1/meters

• Prepaid credits customers can fund, with per unit metering against the balance

• Auto refill and threshold top ups so a customer never runs dry mid usage

• Credits exhausted recovery: a customer email plus a merchant webhook when the balance hits zero

• Usage and credit webhooks (granted, consumed, auto recharged) and a customer credits accounts API

• Splits and affiliate commission now apply to auto refill orders too, so refills pay their share

Custom Checkout Domains

Run checkout on your own domain, not ours. Full brand continuity from product page to payment complete.

• Mint checkout and payment link URLs on your store's active custom domain

• A dedicated Settings tab to add and manage your domains

• Your public storefront served at the root of your custom domain

• Apple Pay and Google Pay light up automatically once the domain is verified

Introducing the Partner plan

Once you scale, payments stop being a feature and start being a department. Tax and compliance, fraud investigators, analysts, acceptance rate and payment performance teams, the headcount adds up fast, and it is expensive to build in house.

The Partner Plan gives you that entire team without hiring it. Creem plugs in as an extension of your own, and we scale your payments operation with you, as partners.

A team that knows your name
- A dedicated account manager with a direct phone number and WhatsApp, 24/7
- A private Slack channel straight to the Creem team
- Weekly payments concierge sessions: a real person goes through your payments, customers and subscriptions to find revenue you are leaving on the table and lift your operation's performance

Money that moves your way
- On demand payouts, no waiting for a schedule
- A shorter risk hold on the payments you receive
- Lower fees across the board
- 0% fees on revenue splits and affiliates
- A Creem Visa card shipped to you, spend your balance directly

A seat at the table
- Direct influence on our roadmap and product direction, the things you need get built

If you are scaling fast and want Creem working as an extension of your team, let's talk.

Smarter Tax & VAT at Checkout

Our tax engine got a lot more precise, and a lot more honest with your customers.

• Pre checkout VAT ID validation, so business buyers enter a valid ID before they pay

• Native tax ID flow built into checkout with the statutory rate shown clearly

• Address first checkout: we hint the country up front and collect the right billing details

• Per store tax provider selection

• A daily tax drift sweep that probes where we are collecting versus where we should be, with alerts when a registered jurisdiction is not collecting

Revenue Splits, Affiliates That Run Themselves

• Multiple recipients per revenue split

• Store wide splits and multi product split assignment

• Manage revenue splits through the public API

• Per split refund clawback setting, so you decide how refunds flow back

• Revoke split invites and clean up orphaned invites, with clear "invite expired" messaging

• A full affiliate application and approval workflow, with an honest pending state for applicants

• Automatic affiliate enrollment after purchase, turn buyers into partners on autopilot

• Per affiliate commission overrides

• Affiliate invitation API and an editable affiliate program slug

• Leave program action in the affiliate portal, and a single unified Affiliate Hub screen

Storefronts

• View any product click analytics on your public storefront

• Storefront originated orders attributed correctly

• Your own visits excluded from the storefront view count

• Merchant facing storefront stats surfaced on your Settings card

Developer & API

• Webhook endpoint health surface: we now tell you (and email you) when an endpoint goes down, and let you reset it after a fix

• Public usage API, affiliate API and revenue splits API, all documented in repo

• OpenAPI expanded to cover events, meters and customer credits

• API keys fail closed when a key has no scopes, and the scope picker now offers splits and affiliate scopes

Mobile

Our mobile app is now released in AppStore and Google Playstore!

We are very happy to have you in this journey with us, and we are extremely excited about this new chapter of CREEM!

Lots of love,
The Creem Team

July was about giving you more ways to get paid, more room to grow, and a checkout that keeps getting sharper. New payment methods went live, the developer API grew up, affiliates got smarter, and disputes got a whole lot less painful. Let's dig in 👇

💳 Alipay Is Live at Checkout

More ways for your customers to pay. Alipay is now available on one-time checkouts, riding on our payment orchestration engine, with the right method shown automatically and displayed cleanly across your dashboard and order views. Another payment method down, more on the way.

🧷 Embed Creem Anywhere: Sell & Buy Buttons

Take Creem out into the world with a set of embeddable snippets you drop straight into your own site.

• Sell with Creem badge to credit Creem and capture referral attribution

• Buy with Creem button that opens checkout right from your product page or docs

• Powered by Creem badge for a clean trust signal
  Find them in Balances → Referrals and per product in your dashboard.

🛠️ A Bigger, Better Developer API

The API grew up this month.

• Full CRUD for Products and Prices so you can create, read, update, and archive products programmatically

• Refund a payment via API with a single transaction ID call, no manual steps

• Read only Affiliate API to list partners, pull summaries, and read commissions

• framer.com official plugin released added

• More reliable and data rich webhooks

🛡️ Disputes, Handled Properly

Chargebacks used to be booked as an automatic loss the moment they landed. Now they run through a real lifecycle.

• Full dispute lifecycle: disputes open as pending, and a win is treated as a win instead of being silently swallowed

• Dispute email alerts the moment a dispute arrives, with the order context, the card network reason, and a window to reply with evidence
  Less guesswork, fewer losses by default.

🎯 Smarter Affiliate & Discount Tooling

• Flexible commission terms: one time or recurring, duration caps, and fixed amount payouts, so you can turn on an affiliate program without committing to lifetime revenue share

• Assign discount codes to affiliates, and affiliates now see their own code

• Affiliate Hub upgrades: a Code Uses column and channel aware conversion rates, so code-driven partners no longer read as 0%

• Remove partners from the Affiliate Hub when you need to

• Discount code attributed affiliate sales now pay out correctly

• Search your discount codes list to find any promo fast

✨ Product & Checkout Upgrades

• Multi image product gallery with up to 8 images, drag to reorder, and a cover badge, plus a cross fade gallery on checkout

• Embedded checkout polish: overlay modal uses full desktop space, sturdier embed detection so framed checkout never self redirects, and affiliate attribution that survives internal navigation

• WebP product images are now supported, with clearer upload failure messages

🧪 Developer Experience

• Daily billing period in Test Mode so you can run through renewal flows without waiting out a month

• Deep linking to payment and order detail pages for faster navigation

• Payments export respects your selected date range

📊 Merchant Visibility

• Merchant risk metrics page showing your chargeback and refund rates at a glance

• Decline codes surfaced in your dashboard so you know why a payment failed

• Functional analytics period selector with a sensible weekly default

🐞 Smooth Fixes

• Dunning subscriptions now send subscription.expired promptly and surface cancellation in the receipt email

• Mobile fixes across the products dashboard and balances header

🚀 What's Next

• Usage Based Billing with prepaid and postpaid metering

• Wallets inside embedded checkout and more new payment methods

Lots of love,
— The Creem Team