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CREEM Changelog: October Shipping season starts 🍦

October was all about the details. After a massive Creem 2.0 launch, we went deep on recovering lost sales, giving you more control over every email your customers receive, and storefronts that finally looks like yours.

🏆 Product of the Day on Product Hunt

Before the new scoops, a big thank you. Creem 2.0 launched on Product Hunt and you took us all the way to Product of the Day 🎉

Every upvote, comment and share came from builders like you, and it means the world to our team. We launched Creem 2.0, announced our seed round and got the top spot of the day, all on the same day. Not a bad way to kick off a new chapter.

And we did not slow down after the launch. Here is everything we shipped since. Let's dig in 👇

🛒 Abandoned Cart Recovery, Now Fully Yours

Cart recovery already brings back sales you would have lost. This month we handed you the controls.

Customize your cart recovery emails

  • Write your own recovery emails: customize the subject, heading and body of each of the three reminders, per product. Products without custom copy keep sending our proven defaults

  • Attach a discount to your recovery emails and choose which reminder first includes it, a little nudge right when it matters

  • Recovery emails in your buyer's language, automatically

  • Reach more buyers: we now capture the buyer's email as soon as they type it, so recovery works even if they leave before hitting continue

  • Recovered orders and subscriptions are flagged in your dashboard, the API and webhooks, so you can see exactly what recovery earned you

  • Recover all checkouts in one click from Analytics, plus clearer stats that separate checkouts created from tracked abandoned checkouts

Cart recovery stats in Analytics

🏪 Your Storefront, Your Way

Your public Creem storefront got a full makeover and a proper editor.

Your public storefront

  • Pick a grid, list or hero layout and apply your own logo, theme and accent colour

  • Curate your products: feature, hide and reorder what buyers see first

  • Add your profile copy, social and footer links

  • SEO fields and a branded share image, so your store looks great when shared on X, Slack or iMessage

  • A live preview right next to the editor, so you see every change before you save

Find it under Storefront in your dashboard sidebar.

The storefront editor with live preview

💳 Payments You Can Actually Read

Every authorization attempt behind a payment

  • Authorization attempts: when a payment needed more than one try, the payments list now says so, and the details sheet shows every attempt with time, amount, outcome and a human readable reason

  • Declined first charges now show up in your payments, so failed attempts are no longer invisible

  • New filters on the transactions search API: status and created date

  • Business buyers are invoiced by their legal entity, using the company name they entered at checkout

  • Google Pay on your custom checkout domain, switched on as soon as your domain is approved

🔁 Subscriptions & Customer Portal

Invite a customer back with a resubscribe link

  • Resubscribe from the customer portal: customers with a canceled subscription can come back in a couple of clicks

  • Send a resubscribe link yourself, even when the original product is archived or the subscription ended after a dispute

  • Mute renewal sale emails: keep the "You made a sale!" email for new business without an inbox full of recurring renewals

  • Invoices in your customer's language from the customer portal

  • Sign out and switch accounts in the customer portal, and a clear message if a cancellation ever fails

  • License keys right on the checkout return page, so buyers get their key the moment they pay

Mute renewal sale emails

🧾 Invoices & Tax

  • Invoices now print our UK VAT number wherever UK VAT was charged, plus our India, Korea, Malaysia, Norway, Türkiye and Taiwan tax registrations

  • UK invoices show the VAT amount in GBP, and invoices also carry a VAT in EUR row priced on the official ECB rate

  • EU withdrawal consent at checkout for one time digital purchases by consumers, keeping you compliant with EU consumer law without lifting a finger

  • Invoices print the buyer's city and postcode correctly when the address has no state

🤝 Affiliates

Partner referral links in the Affiliate Hub

  • The affiliate app is now translated, and affiliates get invites and emails in their own language

  • See every partner's referral link in the Affiliate Hub, ready to copy

  • A redesigned affiliate dashboard on the new Creem 2.0 design

🛠️ Developer Experience

The command palette

  • creem listen: receive signed webhook events on your local machine through the CLI, no public URL or tunnel needed

  • One click test cards on the test checkout payment step, so you can run through every scenario without copying card numbers

  • ⌘K command palette is back: jump to any page, switch stores, toggle test and live mode or change the theme from your keyboard

✨ Onboarding & Account

  • Azerbaijan is now a supported onboarding country

  • Waiting on your business owners to verify? You can now see each owner's progress and resend their verification link from the dashboard

  • Your website review status shows right on your dashboard home

  • Clearer messaging when a store decision is final, so nobody is left wondering

🐞 Smooth Fixes

  • Products with a custom billing interval can be edited again

  • The refund dialog now shows the correct refundable remainder

  • Re enabled license keys come back Active when their instances are still activated

  • The checkout billing address shows the City validation message properly

  • Mobile fixes across the affiliate dashboard and the generate invoice sheet

  • CSV report emails now go to every store admin

🚀 What's Next

We have some very big things cooking for the coming weeks. Stay tuned 👀

Lots of love,

The Creem Team

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