The Problem
In the Netherlands, most businesses (SMEs) do not use company credit cards. They rely almost exclusively on iDEAL for online payments. Currently, when I test a subscription checkout from the Netherlands, iDEAL is missing because it is a "one-time" payment method. This leads to high checkout abandonment for Dutch customers who want to subscribe but don't have a corporate card.
The Solution: iDEAL to SEPA Mandate
In the Dutch market, the standard solution for SaaS subscriptions is the "iDEAL to SEPA" flow:
The customer performs the first payment via iDEAL.
This action provides a digital mandate for SEPA Direct Debit.
All subsequent recurring invoices are collected via SEPA.
Why this matters
Supporting this flow would significantly increase conversion rates for any developer using Creem in the Netherlands and Germany. It’s the difference between a "no-go" and a successful sale for Dutch B2B customers.
